← The Power 100
36

Jacob Malherbe

Founder & CEO · Mass Tort Ad Agency; formerly X Social Media

Professional base: Winter Garden, FL·Marketing & claimant audiences

Biography

Legal advertising entrepreneur focused on digital plaintiff mass tort acquisition; the company rebranded from X Social Media in 2025.

Why get to know them

Specialist acquisition knowledge and relationships across originators and litigators.

Career and connections

Founded X Social Media in 2015; rebranded to MTAA in September 2025.

MTMP evidence & verification notes

MTMP role documented

Historical MTMP speaking and award documented; current attendance unverified.

Speaker listings indicate scheduled participation, not confirmed attendance. Company exhibitor listings do not establish that an individual attended.

People to explore next

Based on shared organizations, categories, or torts.

13

Steve Nober

Founder, president & CEO

Consumer Attorney Marketing Group

Woodland Hills, CA · Marketing & claimant audiences

Leads CAMG’s legal marketing business with direct response and multichannel acquisition capabilities.

TVdigitallegal advertising
34

Susan Jones Knape

Founder & president

A Case for Women

Dallas, TX · Marketing & claimant audiences

Built a women-focused legal advocacy and acquisition organization after serving as Baron & Budd’s CMO.

Women-focused tort outreachlegal educationclaimant acquisition
35

Kevin White

CEO & founder

Whitehardt

Nashville, TN · Marketing & claimant audiences

Co-founded a legal advertising agency serving local injury firms and national mass tort campaigns.

TVmultichannel legal advertisingnational tort campaigns
37

George Young

Founder & CEO

CASE Legal Media

Base not verified · Marketing & claimant audiences

Leads CASE Legal Media and Sequoia Media Group, with experience in media buying, advertising strategy, and client acquisition.

Mass tort advertisingintakecase work-up